"Personal Information" means any information that may be used to identify an individual, including, but not limited to, a first and last name, a home or other physical address and an email address or other contact information, whether at work or at home. In general, you can visit our Web pages without telling us who you are or revealing any Personal Information about yourself.

THIRD PARTY SERVICES

Third parties provide certain services available on our behalf. Purefin may provide information, including Personal Information that we collects on the Web to third-party service providers to help us deliver services to you. Purefin will take reasonable steps to ensure that these third-party service providers are obligated to protect Personal Information on Purefin behalf.

Purefin does not intend to transfer Personal Information without your consent to third parties who are not bound to act on Purefin behalf unless such transfer is legally required. Similarly, it is against Purefin policy to sell Personal Information collected online without consent.

YOUR CONSENT

By using this Website, you give consent to the terms of our Online Privacy Policy and to Purefin processing of Personal Information to third party

INFORMATION SECURITY

We take appropriate security measures to protect against unauthorized access to or unauthorized alteration, disclosure or destruction of data.
We restrict access to your personally identifying information to employees who need to know that information in order to operate, develop or improve our services.

UPDATING YOUR INFORMATION

We provide mechanisms for updating and correcting your personally identifying information for many of our services.

INFORMATION SHARING AND DISCLOSURE

Purefin does not rent, sell, or share personal information about you with other people (save with your consent) or non- affiliated companies except to provide products or services you've requested, when we have your permission, or under the following circumstances.
We provide the information to trusted partners who work on behalf of or with Purefin under confidentiality agreements. These companies may use your personal information to help Purefin communicate with you about offers from Purefin. However, these companies do not have any independent right to share this information. .
We believe it is necessary to share information in order to investigate, prevent, or take action regarding illegal activities, suspected fraud, situations involving potential threats to the physical safety of any person, violations of Purefin terms of use, or as otherwise required by law.
We transfer information about you if Purefin is acquired by or merged with another company.

CONFIDENTIALITY AND SECURITY

We limit access to personal information about you to employees who we believe reasonably need to come into contact with that information to provide products or services to you or in order to do their jobs.
We have physical, electronic, and procedural safeguards that comply with the laws prevalent in India to protect personal information about you.

CHANGE YOUR PERSONAL INFORMATION

To update, correct or review your Personal Information that was previously provided by you to use, you have the following options:
If you have signed up with us and have an account, you may make the changes on your account profile page by signing in and saving the said changes/ modifications. Any change/ modification made by you, will be reflected on the website. In the alternative, you may write to us at contact@purefin.in. Please mention the changes to be made clearly and we will try and update the requite changes/ modifications as requested by you in your letter.

SENSITIVE INFORMATION

Kindly do not send us or disclose any sensitive personal information for example information relating to your racial or ethnic origin, political opinions, religion or other beliefs, health etc. on or through the site or otherwise to us.

AUTHORIZED STATEMENT

This Privacy Policy represents the sole privacy statement of our practices with respect to the collection of Personal Information through the Sites and our use and disclosure of this information. Any other statement or summary with respect to any privacy policy published by any third party shall have no binding or legal effect whatsoever.

CHANGES TO THIS PRIVACY POLICY

Purefin reserves the right to update, change or modify this policy at any time. The policy shall come to effect from the date of such update, change or modification.

Purefin shall not be liable for any loss or damage sustained by reason of any disclosure (inadvertent or otherwise) of any information concerning the user's account and / or information relating to or regarding online transactions using credit cards / debit cards and / or their verification process and particulars nor for any error, omission or inaccuracy with respect to any information so disclosed and used whether or not in pursuance of a legal process or otherwise.

Purefin welcomes your comments regarding this privacy statement at the contact address given at the website. Should there be any concerns about contravention of this Privacy Policy, Purefin will employ all commercially reasonable efforts to address the same..